Internationalize
your business,
become Global

Contact me

Who I am

Sandro Marsiglia was born in Palermo in September 1981 where he remained until the completion of high school.

He moved to Milan to finish his studies and immediately began his first professional experience at the Italian branch of an English bank, the Abbey National Bank, where he worked for over a year.

After this brief but intense experience, he continued his professional career at UniCredit, one of the main Italian banks, holding numerous positions of high responsibility over the following decade. In 2014, after graduating a Master in Internationalization of SMEs, and with the support of some colleagues, Sandro decided to move to Madrid to found his own consulting company. The aim was to support Italian and Spanish companies in their internationalization process, with Sandro as CEO of the company.

In 2018, Sandro decided to strengthen his expertise in the international area, offering his services as a Temporary Export and International Manager, operating temporarily as Country Manager in the new market for his clients. He has successfully completed numerous international projects with a market portfolio focused on the Italian, Spanish and Swedish market.

Sandro lives with his family in Madrid, Milan and Gothenburg where he has his own representation offices and directly manages the business operations of his clients. Although now a cosmopolitan, Sandro always finds time to return to his beautiful native Sicily in which he remains in love, even though he has not lived there for many years.

The future inhabits the possibility
(Emily Dickinson)

How can I help you with my services

Temporary Export Management: if you wish to export your service or product to the markets in which I specialise.

I mainly deal with supporting SMEs in their international development process and I am aware that many of them do not have the resources to implement an international department, at the same time they do have a need to make use of Senior professionals who, knowing the mechanisms of this process, can support them during the important and delicate process of business development and diversification in other markets by linking it to well-defined objectives and deadlines.

For companies that wish to market and export their product or service beyond the national border and are interested in the three markets of my expertise (Spain, Italy and Sweden), I can offer an ad hoc Export Management service, incorporating myself as a Unit within the company.

From an export perspective, the main activities I can carry out for your company are:

;

MARKET ANALYSIS

(analytical research on the economical context, the main sector(s) of the activity and the behavior of its target audience).
;

Competitive analysis

(analysis of the choices and strategies of competing companies in a specific market segment)

;

ORGANIZATION OF COMMERCIAL MISSIONS WITH POTENTIAL CUSTOMERS AND PARTNERS

(virtual and in person)
;

IDENTIFICATION OF THE COMMERCIAL CHANNELS OF ENTRY

(Importers, local Partners, direct customers) for the development of the business in the new market (if the internationalization plan provides for pure export management).
;

PLANNING AND MANAGEMENT OF ONLINE MARKETING CAMPAIGNS

(Google ads, LinkedIn, Facebook, Instagram).

;

COMPANY ORGANIZATION AND REPRESENTATION

at Fairs, Congresses and Webinars, an activity necessary for the positioning of the brand in the target market.
;

PLANNING AND MANAGEMENT OF COMMERCIAL DEVELOPMENT ACTIVITIES

directly in the target country.
;

DIRECT CONTROL AND EVALUATION OF DEVELOPMENT ACTIVITIES

through periodic reports and meetings.
;

TRANSLATION OF THE TECHNICAL DOCUMENTATION

(web, presentations, demos, technical attachments, etc …)

"

Temporary International Management: if you wish to expand your corporate presence internationalizing your business in the Italian, Spanish and Swedish market!

In an economy where globalization is a reality and – if well managed – can be a great opportunity, having an international vision of your business is now a necessity and no longer a simple option. I join as an internationalization specialist on a flexible basis, for the period you deem appropriate, focusing on tangible short and medium-term objectives.

My managerial skills will help you in the following activities:

;

Support

in the creation of an international Business Plan.
;

MARKET ANALYSIS

(analytical research on the economical context, the main sector(s) of the activity and the behavior of its target audience).
;

Competitive analysis

(analysis of the choices and strategies of competing companies in a given market segment).

;

SUPPORT IN THE OPENING OF COMPANIES, SITES, OFFICES, PERMANENT BUSINESS ESTABLISHMENT AND RECRUITING OF LOCAL STAFF

(if the internationalization plan provides for physical presence of the company in the new market).
;

IDENTIFICATION OF THE COMMERCIAL CHANNELS OF ENTRY

(Importers, local Partners, direct customers) for business development in the new market
;

PLANNING AND MANAGEMENT OF ONLINE MARKETING CAMPAIGNS

(Google ads, LinkedIn, Facebook, Instagram).

;

COMPANY ORGANIZATION AND REPRESENTATION

at Fairs, Congresses and Webinars, an essential activity for the positioning of the brand in the target market.
;

ORGANIZATION OF COMMERCIAL MISSIONS

(virtual and face-to-face)

;

SUPPORT IN NEGOTIATIONS

in the various stages of dialogue and closing of commercial agreements

;

REVISION OF STRATEGY

of international marketing
;

DIRECT CREATION AND MANAGEMENT

of potential sales networks in the country of destination
;

Support

for M&A transactions
;

DIRECT CONTROL AND EVALUATION

of development activities, through periodic reports and meetings.
;

ADAPTATION OF THE MARKETING STRATEGY

for the target market.
;

TRANSLATION OF THE TECHNICAL DOCUMENTATION

(web, presentations, demos, technical attachments, etc ..)

What are the advantages of going international?

Increase in turnover

Internationalization means generating more sales opportunities by increasing your customer portfolio and consequently the related turnover. All this is possible only through the performance of a well-defined project analysis and through an effective and efficient execution.

Risk diversification

Promoting a product or service abroad allows the company to diversify the risk generated by the activity carried out on the national market. In times of crisis, being able to count on other markets and potential customers allows you to be more structured and resilient.

Expand business opportunities

Expanding your client portfolio allows you to create a network of business relationships with multiple interlocutors, expanding the range of your business. In fact, selling in a single market means limiting oneself to the economic fluctuations of that nation and being dependent on them.

Partners and Associations

I have the honor of being an active member of some of the most renowned and recognized Italian, Spanish and Swedish associations. I strongly believe in associations and the added value that they generate for their members through their work.

You want to internationalize your company
but you don’t know how to start?

Analysis and evaluation of the planned activities

Strategy, action plan, goals to be achieved and time required

Execution of direct activities on the market of interest

Commercial supervision, organization and coordination of meetings (potential partners and new customers) negotiation assistance for the closure of commercial agreements.

Let’s talk about it together

Do you want to understand and know all the growth possibilities of your business through our model?

Do you need support to structure, organize and choose the best strategy for your company?

Do you want to talk to an expert to understand how to start exporting?

Do you want to refine your export strategy and boost sales in other markets and channels?

    Frequently asked questions for those who wish to internationalize:

    How do I know if I can market my product or service abroad?

    It is not for granted that exports work in the same way for all products. A physical product generally has a betterinternational appeal; however, the sale involves transportation costs (therefore be attentive when considering low cost products) and, depending on whether  whether it is a finished or semi-finished product, it will need different strategies. It is therefore necessary to analyze if there already is a demand or a potential one, identifying the current demand and the competitive environment as well as verifying whether the product needs specific licenses or certifications to be exported..

    Is my company ready to face internationalization?
    It is important to understand if your company is structured well enough to respond adequately to foreign contacts. Is the company  financially sound?It may be necessary to make several investments before being able to create a commercial network in the destination country. Do you have a competent marketing department capable of managing a campaign abroad? Making foreign contacts and creating a strategy for another country is different from the internal market. Are you able to manage new commercial  requests on time?At a logistical level, internationalization risks excessively stressing a production department that is already overworked. In this case, organization and accuracy are of fundamental importance..
    Can I export to any country in the world?
    No, your markets cannot be chosen at random! One of the fundamental steps in the internationalization process is the selection of the markets with the greatest potential for your business.
    Knowing your main competitors, commercial networks and their strengths and weaknesses will allow you to take effective actions and make your service or product unique.